.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness label has onboarded Indian cricketer KL Rahul as a brand ambassador as well as a capitalist in the company, it shared with ETRetail.Without revealing the particular percent of stake the cricketer has taken, the firm stated it is a substantial and tactical investment.This cooperation aims to take advantage of KL’s astounding recognition, especially among youth as well as exercise aficionados, to increase Boldfit’s dip low compertition markets and also demographics around India.Sharing about the brand name’s growth plans, Pallav Bihani, founder as well as chief executive officer of the company mentioned, “We are going all-in on growing our activewear as well as footwear classifications, which are actually set to redefine the fitness market. These sections are our future development motors.” Currently, physical fitness and yoga exercise devices steer the majority of Boldfit’s sales, Bihani shared.In the fiscal year 2022-23, the D2C company achieved an earnings of Rs 73 crore. Along with critical efforts and also this alliance, the company aims to reach an earnings of Rs 500 crore through FY26.
Founded in 2018, it currently provides over 1 crore customers each year and also strives to expand this grasp to 5 crore using this partnership. Likewise, it is actually enriching its source establishment structure to guarantee rapid shipping as well as regular product availability.Looking ahead, the D2C startup expects an eruption in on the internet traffic, social media sites involvement, and higher purchases all over our front runner classifications. Posted On Aug 1, 2024 at 10:46 PM IST.
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