.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, the moment adapted to getting billions in venture capital every year, have brought up nearly $360 million until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That stagnation results from market concentration, elevated governing pressures, and also financial uncertainties.ADWEEK spoke with 5 VCs who continue to purchase adtech business, regardless of these difficulties, regarding what they are actually looking for and what they prevent. Perhaps unsurprisingly, these investors are targeting chances in privacy-focused innovations and industry-specific locations such as connected TV.